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We quizzed Jason Neve, our National Business Development Manager for
worktops here at IDS, for his thoughts on the market trends & future
direction in laminate worktops.
What sales increase have you seen in the markets?
As a distributor, we deal with a variety of customers including builders’
merchants, housebuilders, and independent retailers. Across the board, we’ve
seen a flattening of demand over the last 12 months, which was to be expected
given the challenges in the economy. However, laminate sales have been supported
by consumers switching from composites to laminate, which delivers a strong
combination of design and value.
Price, availability, and good service are crucial factors resonating with
retailers because we are offering reliable, good old-fashioned service in a
sector that has seen supply turbulence in the last 12 months.
IDS has been distributing worktops for 25 years this year, and in this
time, laminate’s share of the worktop market has shrunk significantly. The
explosion of affordably priced composite alternatives onto the market over the
last 10 years has been a major factor in this reduction.
What have been the biggest developments and what are
the stand-out trends?
22mm laminate worktops are consistently some of the top sellers. They are
a crowd-pleaser offering a modern look with a flatter, squarer, and thinner
edge than the usual 38mm, and they suit a range of kitchen styles.
Grey continues to be the colour of choice, from pared-back concrete to
veined marbles, providing homeowners with timeless appeal. Woodgrains are
resurging in popularity which goes hand in hand with the march of modern Shaker
style kitchens.
What will be next in the development of these worktop
sectors?
There is still huge growth potential for solid compact laminate
worksurfaces. It’s a fantastic alternative material to its more expensive
composite counterpart. I feel there is still a lack of understanding and
appreciation with retailers and consumers about the merit of it. Lower price
does not mean lower design. You can do everything with compact laminate that
you can with composite, including undermount sinks and drainer grooves, but
it’s a fraction of the price and is a self-fit product for retailers. In the
current market, where the axis of good value, design, and quality are paramount
for homeowners, this is the product to get on board with.
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