Malmo™ tile-effect LVT: the smart choice for installers

Malmo™ tile-effect LVT: the smart choice for installers
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Malmo™ tile-effect LVT: the smart choice for installers

Luxury Vinyl Tile (LVT) is now the number one flooring choice among consumers, contractors, and installers alike. Tile designs are growing in popularity as a stylish and practical alternative to ceramic tiles and real stone, thanks to their fast and easy installation, durability, easy maintenance, and inherent warmth underfoot. Malmo™ has met this demand with the addition earlier this year of four on-trend tile designs in its Rigid Comfort collection, offering an ideal flooring solution for a variety of settings.

Design choice

Replicating real tile and stone more closely than ever, the new Malmo™ tile effects span stone, concrete, terrazzo, and marble, reflecting the current trends for lighter shades, timeless greys, and nature-inspired elements in interior design. The Rigid Comfort collection now offers a total of nine tile decors, in addition to 11 plank designs, ensuring there’s a perfect option for every interior style. These designs give installers the confidence that they’re recommending on-trend options to their customers, at a better price point and with less disruption than typically associated with the installation of real tile and stone.

Fast and easy installation

Like all Malmo™ Rigid Comfort and Rigid Senses designs, the new tile effects can be fitted using simple joinery skills. The advanced Välinge 5G installation system with push-down end joints ensures that each plank securely clicks into place with just a firm finger touch, eliminating the need for hammers or tapping tools. Minimal space is required for positioning the end joints, making the flooring especially convenient when working in tight or restricted spaces, such as around sanitaryware or underneath bathroom doors, ensuring a quick and easy installation. 

Because it is an easy fit product, Rigid LVT gives the installer the flexibility to determine the right timing for the installation. For example, it’s ideal for a swift kitchen refurbishment as it can go in at the end and fit around cabinetry, plus it can be installed over various existing subfloors, including concrete, plywood, or even existing tiles. This removes the need for coordination with other trades, and there’s no need to factor in drying time for grouting or washing down.

LVT tiles offer a range of practical benefits that add to their appeal for homeowners, making them a good choice for installers to recommend:

  • Easy maintenance - Unlike real tiles that may require periodic resealing and re-grouting, LVT tiles are very easy to clean and maintain. They are resistant to stains and do not require special sealants or cleaning products, just a simple going over with a mop and suitable cleaner.
  • Lasting investment - The tile designs within the Malmo™ Rigid Comfort range boast a rigid SPC waterproof core, making them exceptionally durable and resistant to moisture and wear. The flooring can withstand heavy footfall and is less likely to chip or crack that real stone and ceramic tile, which makes it a long-lasting investment. The Rigid Comfort collection offers a 15-year domestic warranty and seven years for commercial use, providing peace of mind for installers and their customers.
  • Warmth underfoot - Another benefit is that LVT tiles are naturally warmer underfoot than concrete or ceramic tiles, enhancing the comfort of living spaces. Malmo™ Rigid tiles are also suitable for installation over encased water piped UFH systems for maximum cosiness.

Gail Alcock, Product Director for Malmo™ says: “LVT tiles offer installers a flooring solution that not only aligns with today's design trends but also streamlines the installation process. Our extended range of Rigid Comfort tile designs, offering straightforward installation, durability, and minimal maintenance, empower installers to confidently recommend this as a high-quality flooring product.”

Wealth of support

Whether installing tile or plank decors in Rigid or Stickdown format, Malmo™ offers an extensive range of support. The recently relaunched website, www.malmoflooring.com, provides a host of valuable resources including downloadable installation instructions, care and maintenance guides, warranty details, FAQs, the latest brochure, and a convenient free sample service.

sample ordering service – all in one place. For additional assistance, installers can contact the UK based technical support team for advice via phone or email.

The complete Malmo™ Luxury Vinyl Tile (LVT) range now offers a wide choice of 65 designs across its Rigid and Stickdown formats; all stocked in the UK for delivery nationwide.

For more information contact Malmo™ on t: 08457 298 298, e: info@malmoflooring.com or web:  www.malmoflooring.com