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John Bagshaw - Managing Director for Showerwall looks ahead to KBB 2018

by Ben Edwards

With KBB 2018 just around the corner, the Managing Director for Showerwall John Bagshaw looks ahead to the exhibition and explains why there is such excitement surrounding this year's event.

Why have you decided to return to KBB Birmingham and why this year?

Showerwall has always enjoyed great success at KBB in terms of recruiting new retailers and networking with our existing customers base. This year is the first major re-brand for Showerwall since 2008 and KBB offers the ideal platform for us to impress the industry with its advances in design and new technologies.

What is the story of your stand and what is your hero product?

Our aim is to show the diversity and appeal of our surfacing solutions for the whole bathroom environment including walls, floors and ceilings.

The re-launch of Showerwall is central to this message. We are tremendously excited about the new range which will be unrecognisable to retailers as its undergone a total brand overhaul following months of research and design development. There are five design collections offering impeccable styling, creative scope and ‘Click’ technology for even easier installation. Showerwall includes the first synchronised décor in the bathroom wall panel market which mirrors the look and feel of real marble slabs, scratch-resistant acrylic designs that are just like real glass panels plus a gallery of high resolution digital print patterns and images for an individual look.

We are also showcasing PanelStyle, our PVC wall and ceiling panel collection, in addition to Malmo Rigid, a new range of easy-to-fit, water-resistant vinyl flooring.

Who do you hope to see and what do you hope to achieve?

Bathroom panelling is a strongly growing market and we want retailers to understand the many strengths of the new Showerwall range and how this is the brand that can help their business grow. We are looking to take display orders from existing and new customers and how many we take will be a bellwether of our success at the show.

What sets you apart from your competition at the show?

We have the largest collection of décors and surfaces in the industry and the design strides in the Showerwall brand is going to be a real game changer for its sector. Malmo is bringing the first rigid luxury vinyl flooring onto the market with Drop-loc to enable easy fitting, and a built-in acoustic underlay.

How do you see the UK kitchen/bathroom market developing in 2018 and what will be your biggest challenge?

In-line embossed printing revolutionised the laminate flooring industry, combining natural looking aesthetics with the high performance of a man-made material, and I think this technology is going to play a significant role in advancing the market acceptance of bathroom wall panelling as it produces greater levels of visual and tactile authenticity.

The biggest challenge for us in 2018 will be consumer confidence, as the long Brexit process continues. To answer this, we are committed to providing cost-effective solutions for consumers, allowing them to create luxurious-looking decorative designs in their bathrooms using the latest designs and print technology.

What do you think designers/retailers/specifiers can do better to capitalise on sales?

The retailers who give great customer service will continue to do well. Part of that service is the quality and depth of their product offer, which is why it’s important to work with established brands and get their products on display in aspirational settings.

For more information about Showerwall or the upcoming KBB Exhibition, please email The Showerwall range is also available to view on this website here


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